Digital Marketing Tools

Last Modified: February 28, 2016

“We have created awesome thing, they will come!”

Really? And what if no one will know about your “awesome thing”?

Expenditure on digital marketing are increasing from year to year, the competition becomes tougher. And what do you do to succeed in this race?

If your budget is not as great to hire the best team of marketers, then you at least need excellent marketing tools. As the saying goes: “master of unarmed combat could be defeated by a master of shooting”.

On this list, which is going to be updated, I have collected set of tools that, in my opinion, may well qualify for the “excellent” rating.

  1. HubSpot

    HubSpot is a marketing platform. In other words – it is not a tool, but a toolbox. Useful in such areas as: search engine optimization, blogging, landing pages, calls to action, work with social networks, email newsletters, and that’s not all.

    In the context of this list, we are interested in marketing automation that HubSpot also allows using the so-called Workflows.

    “Workflow” in fact is an event script that you can write in advance, set the automatic response to any events, ranging from “if a registered person named John, and it is December now, then send him some special offer with congratulations” and to “if someone from your existing contacts noted in the form of a survey item number 4 drop-down list, then add this person to the list of those users, whom need to show a green banner, rather than red in the left corner of the pages”.

    Adding steps into HubSpot Workflow
    Adding steps into HubSpot Workflow
    Brunching logic of HubSpot
    Brunching logic of HubSpot
  2. BuzzSumo

    Do you want to make sure that you’ll not wasting time and money on the production of new content without needed profit? BuzzSumo tool allows you to estimate – on how successful was the content posted online on the same subject before.

    Just enter a key query or URL and BuzzSumo will show you a detailed report on the number of likes and social networks sharing.

    BuzzSumo
    BuzzSumo
    Example query at BuzzSumo
    Example query at BuzzSumo
  3. Mention

    You want to know what people say about you and your competitors? Mention allows you to monitor key phrases and brand names in real time, so you’ll have time to react to discussion and questions of possible customers and target audience.

    Mention
    Mention
    Mention on different devices
    Mention on different devices
  4. Cyfe

    Track the number of customers, subscribers, the number of sales and likes, many other parameters each day can be exhausting. If you do not have an appropriate tool, such as Cyfe.

    This service is a tool to create a dashboard where you can display all the necessary information and monitor it, without wasting time on monitoring of individual services.

    Additional data: Cyfe — universal dashboard.

    Marketing dashboard example
    Marketing dashboard example
    Social dashboard example
    Social dashboard example
  5. Ambassador

    “Word of mouth” is still one of the best ways to advertise. Do you want to stimulate it with the help of monetary rewards, points, discounts, gift cards? Create a referral program with the help of Ambassador.

    Ambassador
    Ambassador
    Ambassador
    Ambassador
  6. HootSuite

    HootSuite tool allows you to manage multiple social networking profiles from one panel, to create deferred publication and more.

    Hootsuite
    Hootsuite
    Hootsuite - creating the message
    Hootsuite – creating the message
  7. Picreel

    People come and go, but the percentage of conversion remains the same? Picreel can help.

    The tool allows you to track when a user is going to leave your site and at the last moment to offer him something – a discount, poll, something for the last chance for the conversion.

    Picreel
    Picreel
    Picreel
    Picreel
  8. Convert

    What user like on your site? What user don’t like? Convert will help to understand. This service allows you to efficiently and without deep knowledge of coding and programming to carry out a variety of A/B tests on the change header, design, content in general.

    Highly recommend.

    Convert
    Convert
    Google Analytics Integration
    Google Analytics Integration
  9. Tropical

    Users do registrations at your website, communicate with you through social networks, gets your newsletter. All services that you use for this purpose, store users data. Tropical will gather this data in one place, so you will have an opportunity to create a single profile of your customer and thus more personalize your communication.

    Tropical
    Tropical
    Tropical interface
    Tropical interface
  10. Socedo

    Automatic search by key queries, hashtags and other parameters on Twitter and the result – list of potential target audience. Here’s what Socedo can offer you. As well as to automatically add tweets to favorites, to become followers of the contacts in list and send them messages.

    Socedo
    Socedo
    Socedo profiles
    Socedo profiles
  11. Openr

    An interesting service that will allow you to use someone else’s material in full.

    Found something interesting on your subject matter, that would be nice to share? Do this, do not hesitate, and in parallel, show your banner / call to action on the page with your desired content.

    For example: you sell a certain brand cars, some newspaper published an article on the topic of what these cars are the best, but there is no specific mention of your business. No problems! Paste a link to the article into Openr and receive at the output a new URL, which you’ll be able to share in social networks. After visiting this link people will see the original article and a banner to your website, or a poll, or the form of subscription to your newsletter and so on.

    Openr. Beginning.
    Openr. Beginning.
    Openr. Result.
    Openr. Result.
  12. FullContact

    In marketing, especially inbound, you should know as much as possible about the potential, and existing customers. FullContact allows you to automatically gather information about your contacts from public sources, such as social networks and update it.

    FullContact
    FullContact
    Gmail on steroids!
    Gmail on steroids!

What other tools do you use for digital marketing? Share in comments!

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    ИП Карпов Павел Дмитриевич
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