Free tools for search engine optimization

Recharge your collection of SEO tools, optimize your websites, make the Internet better.

The list will be updated whenever possible. Old services will disappear, new will be added, so stay tuned!

1. Google PageSpeed Insights

   PageSpeed Insights tool measures the speed of Web pages loading and reports for standard and mobile version, including tips on theme – how to speed up the loading of this page.
   Score in PageSpeed Insights is issued in points from 0 to 100. More is better.

   

2. WebPageTest

   An advanced tool for the analysis of site performance. Lets you simulate the work in different browsers, repeated visits to the page, different geographical areas, track the downloading of elements on the page and so on.

   

3. Pingdom

   Another site performance analysis tool, giving advices. One of the major pluses – it keeps the performance history of the requested page.

   

4. GTMetrix

   Very friendly and highly informative website page performance analysis tool. Can a bunch of all, highly recommend.

   

5. Web Developer

   Plugin for Chrome, Firefox, Opera. Creates a toolbar with a bunch of useful features, such as highlighting information about links on the page, disable all JavaScripts, CSS debug, forms debug, reset the cache, and so on.

   

6. SEOquake

   Known and useful SEO tool. Plugin for Chrome, Firefox, Opera. Firstly, it creates a toolbar in the browser, where produces a variety of information about the site: the number of pages indexed in various search engines, robots.txt availability, number of internal and external links and much more.
   Secondly, the tool appears in the form of additional panes in the issuance of search engines: Google, Yahoo, Bing, Baidu, Yandex. This feature greatly facilitates the gathering of primary data on competitors in the SERP.

   

7. BuiltWith

   Plugin for Chrome, Firefox, Safari. Tool tells – which CMS uses the visited site, what server, which hosting, which counters, which advertising network is used and so on.

   

8. Hootsuite

   Tools for working with social networks that are already became search engines themselves, and can have influence on the universally recognized search engines. Hootsuite lets you manage your accounts in social networks, publish deferred in time posts, publish posts from RSS feeds and provides analytics on the state of affairs in your accounts.

   

   

   

   

9. Talkwalker

   Tool for working with social networks. Allows you to set alerts and track references.

   

10. Google Alerts

    Want to be updated when Google knows about something interesting for you? This service will help you.

    

11. Wayback Machine

    The Internet Archive. Yes, there are and such. If at any time the site started having trouble, visits amount is decreased, but you or the customer no longer remembers – why, then you have come to the situation where you might need this tool. May be the case in the redesign, or content changes? What hits the Internet remains in it.

    

12. Chrome Developer Tools

    Built-in Chrome browser tool to produce detailed debugging of your site, edit code, styles, files and immediately see the result.

    

13. Firebug

    A plugin for the Firefox browser. Also allows detailed debugging of the site.

    

14. Google Trends

    For SEO and Internet-marketer it is very important to be aware of developments, ideally anticipate them, to monitor trends. The tool allows you to follow the trends of searches on Google.

    

15. Keywordtool.io

    Keywords search tool that uses Google's AutoComplete feature to generate hundreds of closely related keywords.

    

16. Google Keyword Planner

    Keyword suggestion tool for Google ad network, but statistics can be used for drawing up of a semantic kernel for organic (search engine) traffic.

    

17. Ubersuggest

    The tool allows you to pick up hundreds of keywords grouped according to alphabetical order.

    

18. Yandex.Wordstat

    Tool lets you examine query statistics on Yandex, incorporating the word or phrase you specified, and other requests, which other users made.

    

19. Bing Webmaster Tools

    First-hand information about how your site is seen by Bing search engine.

    

20. Google Search Console

    First-hand information about how your site is seen by Google search engine.

    

21. Yandex.Webmaster

    First-hand information about how your site is seen by Yandex search engine.

    

22. Search engines themselves: Google, Bing, Yandex

    Using search engines, you can search for indexed duplicates and verify the indexing, ranking.

23. Screaming Frog

    There are moments when you need to create a site map quickly and completely, find broken links, and understand the overall links scheme. This program will help. Very informative, although free version limited to 500 links.

    

24. Xenu Link Sleuth

    "Old school" program, seeking broken links, creating a site map, and so on. The site looks unsightly, the program does not shine plenty of extra features, but do not be deceived – the program is worth it. There are no restrictions on the number of links for analysis.

    

25. Moz

    Set of 5 free tools from well-known SEO firm.

    

26. Varvy SEO Tool

    The tool allows you to find information about the speed of the page, resource usage, search engine content optimization, server responses and much more.

    

27. SEMrush

    Information about competitors. Paid and organic traffic and keywords.

    

28. SpyFu

    Information about competitors. Paid and organic traffic and keywords.

    

29. Google Analytics

    Analysis tool provided by Google. Detailed tracking of everything that happens on your site, integration with other Google services.

    

30. Yandex.Metrica

    Tool for analytics provided by Yandex. Has, inter alia, such advantages as heatmap of clicks, analysis of occupancy rates of the form fields on the website, as well as vebvizor – a tool that allows you to record user behavior on the site in the video format.

    

31. CopyScape

    Tool to find online copies of your pages.

    

And what do you use?